In the world of company development and branding, going digital is all of the buzz. So just what is digital marketing and just how can we use it growing our businesses?
Digital Marketing Defined
Digital marketing is the advertising promotion of businesses and the brands through electronic digital media channels. Electronic digital media, at the particular moment, includes websites, social media marketing, radio, television, mobile and also forms of traditionally non-digital media these kinds of as billboards and transit signs. Basically any marketing media that is delivered electronically is regarded digital marketing.
media marketing companies leaves only various kinds of person-to-person (P2P) marketing, print advertising and direct marketing beyond the digital marketing patio umbrella. Even then, print ads, direct mail, print directories, advertisements and posters are all starting to connect with their digital counterparts. With products like URL obtaining pages, QR rules, web banner advertising, online directories plus text codes, standard marketing and advertising generally has a digital marketing relationship.
Why the Focus upon Digital Media?
The shift to electronic digital media is being powered by marketing agencies, business owners and consumers alike. The ever-increasing demand to demonstrate quantifiable results tends to make going digital ideal for the electronic digital marketing agency. Many digital media, which includes websites, social media and mobile advertising is much easier to track than traditional marketing media such as print advertising.
For those who do buiness owners, many forms of digital advertising are very low priced. Having a web presence, engaging customers in conversations through social media and e-mail marketing are low priced alternatives to print advertising and direct mail. These types of digital channels are available to businesses of any size, and help in order to even the playing field for start-ups, small businesses and independent consultants seeking fresh business.
For consumers, the fast pace of life makes electronic digital advertising a must. When consumers are in need of goods and providers, gone are the days of thumbing through a phonebook to find these people. Now, we mix out our cellular devices or visit our computers with regard to answers – and we see them fast.
Using Digital Media to Build Your Business and Brand
No matter what size your company is – huge or small to medium sized business / enterprise (SMB or SME) – a person can effectively market your business through low-cost digital channels. The building blocks of your marketing efforts will undoubtedly be your website. Invest wisely within your website, and be certain it does the next:
Adequately represents your current business and brand name (look and feel, messaging)
Adequately speaks to your potential audience
Can be identified by searchers upon top search engines
Is up-to-date and easily navigable
Provides multiple channels with regard to customer communication
Connects to other marketing efforts
It is recommended that you work with a professional web site design firm that is experienced in web growth and search powerplant optimization. Because your website is the foundation to and from which all other digital channels will lead, it will be considered your top business investments.
Once you have your current website complete, typically the next steps will be to launch regular monthly or bi-monthly e-mail campaigns, and connect to customers via social media. If you are truly on a shoestring budget, these are efforts that may end up being done in-house (by someone with all the proper knowledge) or for a low cost by an outside digital marketing agency. Be sure that all your efforts lead customers back in order to your website where they can fully engage with your enterprise, products and services, and choose the channels by which they contact you.
If you’re interested in getting aggressive with search marketing, you can set aside some electronic digital marketing dollars for internet search engine optimization and pay-per-click advertising and marketing. Many businesses nowadays rely heavily on being found online to gain new customers. A common misconception among business owners is the fact simply having a website means that customers will find it. Not so. Your web site must be built with certain key words in addition to phrases, meta data, page content and linking strategies that will help it reach top research rankings.
Because many key words keyword and key phrase have stiff competition for top search rankings, you will have to supplement your organic search powerplant optimization efforts along with pay-per-click advertising. Having established with pay-per-click promotional initiatives can be daunting, but with a little time, effort and instruction, that as well can be achieved in-house, or to get a reasonable cost through an outside digital marketing agency.
Beyond e-mail, social media advertising and search engine marketing, an individual can venture into a host of other digital marketing efforts. Cell phone advertising, radio, television, electronic billboards and a lot more are available as marketing shops. Whatever digital efforts you choose, they should all hook up and tie into your foundation – your company website.
If you have the means, a wise investment would certainly be to engage the services of a digital marketing agency to assist in your own marketing efforts. These days, many digital companies offer multiple amounts of service to be able to accommodate businesses big and small.
Digidaze is a digital marketing and advertising agency in Maryland that provides digital marketing services to little to medium sized Baltimore businesses. We are a full-service digital advertising agency in MARYLAND providing a host of in-house electronic marketing agency services.